Comedy Genius

Working with the team at Mother I created a suitably fun brand and campaign to engage audiences with the BFI’s program of great comedies. Brilliant dialogue combined with perfect delivery is a key component to many cult comedies – and we wanted the iconic geniuses to be front and centre of the blockbuster season. Working collaboratively with the team at BFI we designed key visuals heroizing those unforgettable and witty quotes that transport you back to the movie theatre in a heartbeat. We also developed a humorous title ident to be screened before all films during the festival.


working with: Mother Design
client: British Film Institute