I worked with VUE to help them promote the release of Marvel’s Avengers: Infinity War in their cinemas. I hand picked 25 movie obsessed illustrators and art directed them in recreating a character from the movie in their own unique style. This created a huge amount of social media buzz and led to an uptick in ticket presales. The artwork was given away as posters and the promotion was supported with behind the scenes videos featuring the artists.
client: VUE & TH_NK