Having worked with Watermans – one of London’s truly independent arts venues – on a series of successful external projects, we were invited in to rejuvenate their dated brand identity and most challengingly the quirky, grey building they call home.
Adopting a confident visual style of bold typography and playful colours the space was cost-effectively plastered with fly-posters and signage creating an inviting, vibrant environment to reflect the high quality nature of the centre’s cultural offering.
For too long potential visitors had walked straight past the almost unbranded site (often mistaking it for a car park), we thought it was about time they shouted about how great they are.
Ben is a talented designer who is naturally collaborative. He showed genuine interest in understanding our organisation in order to give us a solution that met a range of challenging requirements including dressing a huge space with a tiny budget. He gave us brilliant design that was also highly practical and was always on hand to think through any problems quickly and helpfully. A joy to work with.
Marketing Director, Watermans
working with: Them Design